BlogSmall business, Marketing, Promotion and Web Design

On the subject of SEO (search engine optimization) - found very interesting conversation on one of the russian forums that discussed doorway making as opposed to “white” optimization methods for web site promotion. Basically, doorway making is considered “black” kind of a deal because it’s cheap, it’s fast, it’s effective and it messes up search engine output. “White” methods are just as effective, but slow, expensive and don’t mess up search engines’ output. In other words - the truth is somewhere in between, I suspect. Those, who need immediate results use cheaper and faster methods while more stable companies will use more expensive but more “stable” results.

Speaking of “more stable” results I recalled that some time ago the US Robotics web site was swarming with invisible text, invisible keywords, invisible links and other “dark side” stuff. Checked it today and the stuff has magically disappeared. Probably recent events with BMW.de played huge role in that…

Popularity: 7%

You might also be interested in reading this:

• Zealus Linx Catalog (February 27, 2006): We have moved our link catalog that used to be located at top.zealus.com to it's own separate domain - wadv.net (We like to call it Web ADVert net). The idea behind it is that there will be three different types of links stored. Free (via redirect script), direct (plain paid and clients) and direct (preferred). [...]
• Yahoo clicks aren`t clicking (March 12, 2007): Today I got a call from one of my clients asking me to check stats with him as he is seeing certain discrepancies in Overture reports. We went in and figured that the number of clicks reported by Overture roughly 3 times larger then what is being reported by AWstats. Upon contact, Yahoo/Overture issued a [...]
• Retail Online (January 21, 2008): These are the features ranked according to the number of top 500 retailers that are using them (as per Internet Retailer Magazine): keyword search daily/seasonal specials enlarged product view what's new affiliate program advanced search online gift certificates rich media outlet center email a friend coupons/rebates top sellers site personalization alternative payments store locator wish list customer reviews catalog quick order mapping product customization Interesting enough as well that most consumers (according to Forrester) are willing [...]
• PR Games (May 17, 2006): Let's play some PR games here, he-he ;)http://zealus.com - PR=4http://flashcom.tv - PR=4http://catbegemot.net - PR=4http://sitcomtv.com - PR=4http://wadv.biz - PR=4http://wadv.net - PR=4http://cynicweb.com - PR=3http://pesikot.com - PR=3http://photofyi.com - PR=3http://vgrubman.com - PR=3http://vgru.com - PR=3

One of my current clients - russian-speaking radio station GenerationNX.com are preparing to move to a newer, faster server. One of the problems they are facing is e-mail migration.

For certain obvious reasons I want them to have a copy of all archived e-mails that they have stored on the server. They’re using plain old POP3 mail boxes with web mail access. As it turned out today - most of the mail was NOT deleted (and is not being deleted, for all I know) and kept in inbox. We’re talking about 18,000 e-mail messages, 99% of which is spam. Why? I wish I knew.

So now, second hour in the row together with client we’re cleaning their mailboxes from spam.
Because, you know, there might be a diamond in the rough…

Popularity: 18%

You might also be interested in reading this:

• Yahoo clicks aren`t clicking (March 12, 2007): Today I got a call from one of my clients asking me to check stats with him as he is seeing certain discrepancies in Overture reports. We went in and figured that the number of clicks reported by Overture roughly 3 times larger then what is being reported by AWstats. Upon contact, Yahoo/Overture issued a [...]
• Radio Ga-Ga (April 3, 2006): One of the problems while dealing with clients - is the problem with clients that don't know what they want. A client I work with on initial drafts (in fact it's a group of 6 people, most of them - women of various ages) has rejected six initial drafts - more or less original from my [...]
• Problems, problems, problems. (September 22, 2005): The real-estate web site that I have moved to a newer server suddenly started acting up. The JavaScript stopped working, but not all the JS on the whole site. Just one little piece that by not working pretty much makes half of the site useless. Moved back because of the annoyed client. Next step - putting [...]
• Client on a rampage! (June 23, 2005): One of my clients for whom we are doing the web site now went on design rampage yesterday. We gave him three drafts, he chose one, we started working on them, polishing minor details, etc... Everything was fine until yesterday night I got a message from him. He said that he finally figured out what [...]