BlogSmall business, Marketing, Promotion and Web Design

In his latest entry Seth Godin writes on cheap media and cheap ads, and how they should be beneficial to advertisers. Well, we’ve got some news here and they aren’t pretty - cheap ads during cheap time are producing cheap results. The media/time slots are cheap for a reason and the reason is quite simple - audience isn’t buying into ads at that time. Superbowl commercials are featured on advertiser’s web site, posted on YouTube (and other video sharing sites and networks), discussed on multiple forums. Cheap time-slot ads are not. That’s why they are cheap. Out of all the people Seth could’ve known - the result is worth the money paid.

Popularity: 14%

You might also be interested in reading this:

• Small business resources - promote and advertise your business (October 2, 2007): Bank of America has this bunch of very useful online workshops on advertising and promoting your business. Click here for list (opens in a new window). Even though most of the things there are trivial, the whole thing is compiled in a very concise manner. Must have
• Yours Truly, Marketing Department (September 13, 2007): This morning I discovered a new ad from Manhattan Mini Storage in subway cars. Yep, the guys who put that "huge ass in a fishnet stockings" banner over the FDR Drive. The new ad is a very logical way of continuing advertising campaign - at least from my perspective. The ad in [...]
• What Is Marketing - New Definition (February 6, 2008): Robert Kingston at SmallBusinessBranding.com shared a new definition of marketing by the American Marketing Association: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” What amuses me is that this is a definition done by marketers for marketers. [...]
• Small business survival - 5 DON’Ts (January 2, 2008): During the course of creating e-Commerce web sites we get a lot of similar questions. This post contains five major DON'Ts for starting E-commerce entrepreneur. This is not, by any means, a concise guide, just answers to most commonly asked questions. Don't be afraid of Google, Yahoo and anyone else. It has been said numerous times [...]