Portable PC? Oversized Phone? Laptop? Desktop? What!?

It looks like the manufacturers for ultramobile PCs, oversized phones and ultraportable laptops are struggling with a dilemma. They have manufacturing capability but they don’t know what to manufacture. Will there be a demand for overly smart phones? Or ultraportables? Or laptops with phone headsets? What is it they have to jump on?

Well, I have a solution for them. It’s easy. I have a solution for every one of you.

Let me build my ultra portable, over powered, uber-universal but still very personalizeable computer. Make it modular. Make it Lego blocks sticking together. Stop thinking Apple all-in-one, start thinking Microsoft one-for-all. It’s a great concept, if you only think about it.

Let me have a CPU/RAM unit/module where I can plug in a screen (24 inch when I am at home, touch-sensitive 7 inch when I am on the go, 12 inch when I am at the conference or on the plane and so on), keyboard and storage unit. Let me plug in media unit when I need to burn couple of CDs or DVDs, audio unit for high-quality audio output, external monitor or projector for presentations, beefier video for gaming and throw larger battery with that.

Make parts interchangeable – when I need to upgrade CPU everything else still works. If I need a larger screen – it’ll just stick. Replace the hard drive? No problem. New video? Just stick it in and have fun.

Need more incentive? Take hotels. Create a set up with large screen, keyboard, mouse, media bay and high-speed network. Guest just plugs in his CPU/RAM module and he’s good to go. Sell this to colleges and doctor’s offices. Sell this to rental office space owners and travelers.

We have the technology. We have the people. We have demands on the untapped markets. Let’s put it all together. This idea, as far as I remember, pops out in one form or another, every year. Just get to it!

Microsoft Commercials Are Not What You Think They Are!

Microsoft Advertising There’s no place like home. Especially, when you have a cozy couch where you can cuddle with your loved one in front of the TV. When your loved one, who’s as far from the whole IT stuff as humanly possible, starts commenting on IT-related commercials, it only gets better.

Last night a Microsoft’s commercial popped up, one of the latest “I’m a PC and I was made into a stereotype” ones. My girlfriend somehow missed the introductory phrase, so she only caught the part where a bunch of people say “I’m a PC and this is my cubicle” pointing to couple of icebergs or “I’m a PC and I sell fish”.

The question she immediately asked me had fallen like a hammer of doom. The question was: “Is this a commercial to stop outsourcing? Have all these people lost their jobs to India and now have to sell fish or work on icebergs to feed their families?”.

Having argued that Microsoft had delivered their brand-shaping marketing message quite clearly I got puzzled. The message was, of course, delivered quite clearly. It was also obvious that my girlfriend isn’t the target market for those commercials – she’s not involved in IT-related decision making. However, it was a nice revelation to see how such people react to the imagery used in the ad. Without the online hype, without knowing all the IT stories and how Microsoft is getting back at Apple using similar-looking guy and all that buzz – how would these commercials be perceived.

Now I know. These are the commercials about IT guys who lost their jobs. I’m a PC and I sell fish. How much… ?