BlogSmall business, Marketing, Promotion and Web Design

Yours Truly, Marketing Department (September 13, 2007): This morning I discovered a new ad from Manhattan Mini Storage in subway cars. Yep, the guys who put that "huge ass in a fishnet stockings" banner over the FDR Drive. The new ad is a very logical way of continuing advertising campaign - at least from my perspective. The ad in [...]

Windows Live Installer is going to the computer near you. (September 4, 2007): TechCrunch is reporting on the evil empire Microsoft releasing Windows Live Installer Suite with whole bunch of goodies (full list available here). Citing NYTimes, that called the release a "Netscape-Level event" TechCrunch boldly disagrees saying that MS isn't offering anything compelling to users. So was the case with Netscape. Internet Explorer was much worse by the [...]

What Is Marketing - New Definition (February 6, 2008): Robert Kingston at SmallBusinessBranding.com shared a new definition of marketing by the American Marketing Association: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” What amuses me is that this is a definition done by marketers for marketers. [...]

Warning: Hyundai, your logo is too weak! (October 2, 2007): This morning as I was passing a long row of curbside parked cars on my way to subway, I observed something, most of us know but don't quite realize. Hyundai has the weakest logo on the block. Look at it's closest competitor - Honda. The capital H in the logo looks almost like a bridge [...]

Small business resources - promote and advertise your business (October 2, 2007): Bank of America has this bunch of very useful online workshops on advertising and promoting your business. Click here for list (opens in a new window). Even though most of the things there are trivial, the whole thing is compiled in a very concise manner. Must have

Yours Truly, Marketing Department (September 13, 2007): This morning I discovered a new ad from Manhattan Mini Storage in subway cars. Yep, the guys who put that "huge ass in a fishnet stockings" banner over the FDR Drive. The new ad is a very logical way of continuing advertising campaign - at least from my perspective. The ad in [...]

What Is Marketing - New Definition (February 6, 2008): Robert Kingston at SmallBusinessBranding.com shared a new definition of marketing by the American Marketing Association: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” What amuses me is that this is a definition done by marketers for marketers. [...]

Small business survival - 5 DON’Ts (January 2, 2008): During the course of creating e-Commerce web sites we get a lot of similar questions. This post contains five major DON'Ts for starting E-commerce entrepreneur. This is not, by any means, a concise guide, just answers to most commonly asked questions. Don't be afraid of Google, Yahoo and anyone else. It has been said numerous times [...]