BlogSmall business, Marketing, Promotion and Web Design

    Fellow web designers. Please hear me! During recent active browsing, where I got to see many pages that I wouldn’t usually come across all my web browsing senses were offended. Below is the humble pray to the designers and their clients who may have, unintentionally, forgot about the visitors.

• When you design those fabulous web pages, please test them on more then just Internet Explorer. Firefox and Safari must also be included in testing. Not because I said so, but because a lot of people use them. For most of us, the “other people” Firefox IS the main browser of choice. And by the way, the major IE version is already 7, not 6.
• When you create pop-up windows, please make sure I can resize them. If I cannot see half the window, especially with the buttons “Buy” and “Order” - you are loosing revenue. Aside from the general idea that pop-ups are bad, they are twice as annoying if I cannot see what you are trying to show me.
• When you create flash-based web sites, please make sure the new window you are trying to open won’t be resized with the rest of the windows I already have opened. Not only it is EXTREMELY annoying, it is also look like very bad manners.
• When you open that flash web site in yet another new window, please put an explanation - why do you need three separate windows to open single flash animation. Maybe when you read that explanation to yourself the stupidity of the moment will hit you back. Wish you could survive the blow.

Best of luck! Oh, and don’t forget to test your luck in three major browsers.

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This morning as I was passing a long row of curbside parked cars on my way to subway, I observed something, most of us know but don’t quite realize. Hyundai has the weakest logo on the block. Look at it’s closest competitor - Honda. The capital H in the logo looks almost like a bridge tower. It communicates power and stability. Hyundai’s logo looks like same bridge tower skewed to the side, like telling us that it is tired, bored and need to lean on something to keep itself up. The logo, of course, projects image on the whole brand.
Then, as I kept walking, I looked at other car’s logos. Aside from Volvo and Pontiac, who explicitly project strong and masculine image, the rest of the logos looked very powerful too. Take Toyota - the overpowered T on their logo looks like a bodybuilder from another, also familiar, emblem - Mul-T-lock. Jeep and Ford aside (guess designers were out of ideas, so they just wrote car’s make on the logo to distinguish them from same cars sold under different make) rest of the companies do a better job at logos. Four rings of Audi project unity and strong bond, thanks to remote resemblance to Olympic rings. Century-old propeller empowers BMW. Buffalo’s head looks pretty strong on Dodge. It’s hard to say what Pontiac’s logo represents as I am torn between images of rocket and phallus that are pretty similar in nature. I’m sure you’ve got the idea.
So, what’s the outcome? Hyundai, now a solid player on US market of cheap cars, should probably just redesign their logo. Yes, I know about brand recogition and associated costs, but in the long run it will benefit company’s image and profit, bringing more revenues and thus justifying the re-branding cost.

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This is the most weirdest (put lightly) logo I have ever seen in my life. Even though I myself not an artist, I think I would’ve done better. Whoever came up with this must have had a good time playing around in Paint.

“This is the vision at the very heart of our brand,” said London 2012 organising committee chairman Seb Coe.

Please, visit your local eye specialist. Your vision definitely needs improvement.

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