BlogSmall business, Marketing, Promotion and Web Design

While doing various demos with clients I can’t help but notice one scary trend. Client usually checks the demo page from his or hers computer, prepares a list of issues and then we meet to go over them. A lot of clients complain right off the start that their web site doesn’t look exactly like it should or behaves strangely. The reason, of course is not the fact that the web sites we designed aren’t compatible with their browsers, but their browsers being dramatically out of date.

There were so many times when this had happened, it actually became one of the internal internet memes. The phrase “but this is a brand new computer, we only bought it year and a half ago” isn’t that funny anymore. People are becoming increasingly overprotective of their computers, calling them their “friends” and “babies” – “my baby is sick, can you fix it”, “my dear friend have been acting strange lately, maybe he’d caught a virus or something”.

Worse yet, when you point to those issues you face further complaints that you are trying to avoid your responsibilities and you should make web site work with any browser on Earth. While in general it is true, the task is all but impossible – try stuffing that intro flash movie down the throat of Lynx and you will get the idea . Or, more realistic scenario – the famous Internet Explorer 6.0, that some people still think is good enough browser. In fact, according to statistics on my most traffic-heavy clients’ web sites the IE 6 is 4th most popular browser, after IE 7, IE 8 and Firefox (all versions).

Unfortunately, quite a few things are simply impossible to achieve in this world. One of them is the browser compatibility. However, there’s a pretty good chance that if you make something look critical and urgent and very important overall – people would listen, look and take action.

So from now on if you venture to this web site using one of the older browsers (Internet Explorer or Mozilla Firefox are supported at the moment) you will see a bright yellow bar on the top of the page saying that your browser is old and needs to be updated with a link to a page where you can choose what to do as well as a link to page where I explain why it is important to keep the browser up to date. If you are using the latest and greatest but just anxious to to see what the page looks like – feel free to look here: http://www.istudioweb.com/browser-information/.

Various federal commissions are keeping tabs on companies in order to prevent them from turning into monopolies. But the onerous “web crowd” might overpower them with ease by creating de facto monopolies.

Starting with my own area of expertise – web site creation. If your web site isn’t on Google’s first couple of pages for your search terms – you’re effectively off the market. Why? Because no matter what FTC would do, we, the people, will “google it” first. Google didn’t just buy those 80% of search market – we handed it to them on our own.

If your video isn’t on YouTube – there’s hardly any substitute on that. Recent TechCrunch post on percentage shares of US video streams confirms that. I don’t remember YouTube stalking me with a bat to make me use their services.

Next – social networking. While MySpace/Facebook/Ning leave some room for competition, Twitter is the only game in town so far and so are Flickr, Last.fm and LinkedIn (to a point).

It’s not that these companies are brutal in extinguishing their competition, something Microsoft did to Netscape back in the old age of browser wars. Also, there are alternatives -  technically speaking. But there is no real competition in terms of services’ social population and  amount of interaction one would encounter. Heck, the reason Twitter crumbles every now and then because there is no competition, so there is no other place to tweet. It’s just that after we played with most social web sites out there, we tend to come back to one or two most populated, since being where the social action occurs is the whole point of exercise.

With the latest craze about Time Warner and AT&T introducing download caps for their subscribers, it doesn’t seem like companies care for anything but the short term profit, if that. Price-conscious consumers won’t buy into this game again, like we did with cell phones and limited minutes. Anyone who ever overused their cell phone plan knows how hard it was to pay off skyrocketed bill. Personally I had that experience only once – I was consulting some really large project over the phone and my phone bill went from regular $120/month to $653. Of course, it was a justified business expense, but still – it would have been just $240 if I had two separate plans. If you ask me today – I would go to any lengths available to keep my costs down these days. But I digress.

What beats me in the whole capped broadband picture is that ISPs are trying to implement a restaurant pricing. While at the same time forgetting that they are anything but. My cable provider claims that he provides speeds up to 15Mbps. My dedicated servers are on 10Mbps lines burstable to 100Mbps and I am yet to see speeds above 1 megabit. Between themselves servers swap stuff at very least at full 10Mbps which makes it painfully obvious that my cable provider lies is something like McDonalds – at best.

What is obvious to me is that download cap pricing structure is a loose-loose situation for everyone. Once consumers will get a feeling of what their limit will give them, most of those who, supposedly, would be a cash cow for ISP will leave for something else. Or keep their usage under strict control. Either way, ISPs will loose money. Or, rather, will earn less than they do now – just because they have caps. Wouldn’t you talk on your phone more if it was unlimited calls? Sure. Are you postponing calls to your friends until it’s “unlimited nights and weekends”? Most likely – yes. See the pattern?

If provider companies are so inclined to slice their services in tiers – why not turn the situation into a win-win? How could they do it? TIER THE SPEEDS, NOT THE DOWNLOADS. Some “old parents” setting wouldn’t need more than occasional e-mail checking, downloading pictures of their grandchildren and maybe a video or two. That would be a slowest and cheapest tier. A mom-pop-kids shop would probably need some more advanced tier – videos, music, iTunes for kids, heavy MySpace/Facebook and YouTube. And geeks, gamers and internet business owners would appreciate the fastest speeds and the lowest pings out there at the premium. Basically, companies would milk the same bunch of people, only do it so much different that it would make everyone happy.