In his latest entry Seth Godin writes on cheap media and cheap ads, and how they should be beneficial to advertisers. Well, we’ve got some news here and they aren’t pretty – cheap ads during cheap time are producing cheap results. The media/time slots are cheap for a reason and the reason is quite simple – audience isn’t buying into ads at that time. Superbowl commercials are featured on advertiser’s web site, posted on YouTube (and other video sharing sites and networks), discussed on multiple forums. Cheap time-slot ads are not. That’s why they are cheap. Out of all the people Seth could’ve known – the result is worth the money paid.
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