Interesting note on generating leads from Patrick Schaber. I would just like to add that prospective clients, while registering, are – conciously or subconciously – suggesting a way you should contact them. For example, if someone wants you to e-mail him, he will almost inevitably mess up his phone number. If another one wants you to call her, she will garble the e-mail address.
Subliminal messaging is just like the body language. Once human species moved on to a new living environment (that is – internet) they immediately adopted their body language habits to new setting. Instead of real emotion we are using smiles. Now, instead of body language we alter the information about us that we transmit.
So while advertisers are trying to come up with ads with subliminal messages built in – we, regular human beings, are being subliminally back to them. Neat, isn’t it?