RSS Is Your Key To Success

Written by Zealus on January 15, 2008 – 6:30 pm -

Couple of months ago I did a little “research” - I asked people around to find out if they know anything about RSS. Turns out - none of my business-oriented colleagues knows that term. Even more - they have no idea what news aggregator/reader is and actually read news from all the web sites they are interested in by actually visiting those web sites.

Here is your chance to shine. Offer your clients/dealers/affiliates an RSS stream of company news, price updates, discounts. Make sure they know what it is. Make sure they know how to use it. Stress that RSS, unlike e-mail, will not be a stream of spam, so they can read your content free of spam and annoying ads. Customize RSS feeds so that it will supply different information to different groups - customers, dealers and affiliates.

Next thing you know - RSS may have a chance to replace e-mail in your company altogether. It’s cheaper, faster and more reliable. Too bad no one notices.

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