BlogSmall business, Marketing, Promotion and Web Design

Social media gets more diverse every time someone uploads the video on YouTube. It gets more popular every time someone watches that video. And, obviously it gets more social when you pass a link to or embed a video into your blog or web site. It’s hard to say who exactly came up with this idea (I think it is instinctive thing), but “do as I do” routine almost never fails.So every time some creative video gets out there, some other people think “hey, I can do that too”. And they try to.

Forget the reality shows your parents used to watch. WWF is a good stunt work. Next generation reality shows are going to be different. Studios still casting people who look good on TV, but that’s about to change. In the world where everybody can become his own video producer for less money than cost of a semester in a decent private college, next TV would be whole home-made. People increasingly watch videos online instead of regular TV. Ubiquitous broadband (including high-speed mobile), YouTube on your mobile device (hello, iPhone) and next-gen TVs with network hook-up will let you watch your favorite web site in your favorite cafe, in the comfort of your living room, on the go. Or upload your footage just as easy.

Just make sure you get that lens cap off before you start shooting.

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That’s what I would call a creative aggresive advertising! Click on image to view full-size. Although I don’t really feel much for FedEx, I do have a strong feeling against UPS, as many delivery problems prevent me from liking them just one bit.

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This morning as I was passing a long row of curbside parked cars on my way to subway, I observed something, most of us know but don’t quite realize. Hyundai has the weakest logo on the block. Look at it’s closest competitor - Honda. The capital H in the logo looks almost like a bridge tower. It communicates power and stability. Hyundai’s logo looks like same bridge tower skewed to the side, like telling us that it is tired, bored and need to lean on something to keep itself up. The logo, of course, projects image on the whole brand.
Then, as I kept walking, I looked at other car’s logos. Aside from Volvo and Pontiac, who explicitly project strong and masculine image, the rest of the logos looked very powerful too. Take Toyota - the overpowered T on their logo looks like a bodybuilder from another, also familiar, emblem - Mul-T-lock. Jeep and Ford aside (guess designers were out of ideas, so they just wrote car’s make on the logo to distinguish them from same cars sold under different make) rest of the companies do a better job at logos. Four rings of Audi project unity and strong bond, thanks to remote resemblance to Olympic rings. Century-old propeller empowers BMW. Buffalo’s head looks pretty strong on Dodge. It’s hard to say what Pontiac’s logo represents as I am torn between images of rocket and phallus that are pretty similar in nature. I’m sure you’ve got the idea.
So, what’s the outcome? Hyundai, now a solid player on US market of cheap cars, should probably just redesign their logo. Yes, I know about brand recogition and associated costs, but in the long run it will benefit company’s image and profit, bringing more revenues and thus justifying the re-branding cost.

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