Written by Zealus on January 18, 2008 – 1:00 pm -
Interesting note on generating leads from Patrick Schaber. I would just like to add that prospective clients, while registering, are - conciously or subconciously - suggesting a way you should contact them. For example, if someone wants you to e-mail him, he will almost inevitably mess up his phone number. If another one wants you to call her, she will garble the e-mail address.
Subliminal messaging is just like the body language. Once human species moved on to a new living environment (that is - internet) they immediately adopted their body language habits to new setting. Instead of real emotion we are using smiles. Now, instead of body language we alter the information about us that we transmit.
So while advertisers are trying to come up with ads with subliminal messages built in - we, regular human beings, are being subliminally back to them. Neat, isn’t it?
Technorati : PR, entrepreneur, marketing
Popularity: 16%
Tags:
entrepreneur,
marketing,
PR
You might also be interested in reading this:
Yours Truly, Marketing Department (September 13, 2007): This morning I discovered a new ad from Manhattan Mini Storage in subway cars. Yep, the guys who put that "huge ass in a fishnet stockings" banner over the FDR Drive. The new ad is a very logical way of continuing advertising campaign - at least from my perspective. The ad in [...]
Small business survival - 5 DON’Ts (January 2, 2008): During the course of creating e-Commerce web sites we get a lot of similar questions. This post contains five major DON'Ts for starting E-commerce entrepreneur. This is not, by any means, a concise guide, just answers to most commonly asked questions.
Don't be afraid of Google, Yahoo and anyone else. It has been said numerous times [...]
Sexy Girls And Hot Cars (May 20, 2008): Recently I hace stumbled on a conversation that's about as old as the marketing itself. Someone was complaining that the autoshow in their town wasn't executed properly. One of the main complaints, among others, was that sexy girls were unfriendly, didn't quite let visitors take pictures with them, some were even giving cold and [...]
Retail Online (January 21, 2008): These are the features ranked according to the number of top 500 retailers that are using them (as per Internet Retailer Magazine):
keyword search
daily/seasonal specials
enlarged product view
what's new
affiliate program
advanced search
online gift certificates
rich media
outlet center
email a friend
coupons/rebates
top sellers
site personalization
alternative payments
store locator
wish list
customer reviews
catalog quick order
mapping
product customization
Interesting enough as well that most consumers (according to Forrester) are willing [...]
Tags:
entrepreneur,
marketing,
PRPosted in
PR |
Comments Off
Written by Zealus on January 18, 2008 – 2:14 am -
Unless you were born into money, one way or another you get into debt. For most of the people it’s manageable debt - revolving accounts (also known as credit cards), small and big loans (also known as car financing and mortgage). But the whole bunch of people are suffering from unmanageable debt (the one that leads to bankruptcy). For some people the thought of debt is so heavy they don’t even do anything about it. Others become refugee entrepreneurs, escaping from debt into running their own business.
Debt Negotiation, debt consolidation and debt help are considered lesser evil. They don’t usually pay your debt for you, but they refer you to services that may help. How it works for them is that they either buy your debt from your creditors for less then amount you owe thus making a profit. Alternatively, they negotiate easier repayment terms under the assumption that bank has high chance of not seeing their money anyway.
Any debt is like a swamp - you better off not get into it, but if you got yourself in there - get out as fast as you can.
Popularity: 12%
Tags:
business,
debt,
entrepreneur,
financial
You might also be interested in reading this:
Small Business Money (January 15, 2008): Start Ups (unless we're talking about Silicon Valley creatures) usually financed through three main sources. They usually identified as triple-F: Friends, Family, Fools. However, when entrepreneur exhausts these sources, he may either go for debt (getting bank loan) or equity (inviting investors). Having debt is better for a small start, if the entrepreneur is sure [...]
Small Business Loan (January 7, 2008): As taught by my professor at Small Business Management class - Small Business Loan is the hardest thing to get, especially when you don't have a proven track of successful and established businesses behind you.However, SBA - Small Business Administration helps you to obtain loans with little or no collateral and with as little of [...]
Zealus Linx Catalog (February 27, 2006): We have moved our link catalog that used to be located at top.zealus.com to it's own separate domain - wadv.net (We like to call it Web ADVert net). The idea behind it is that there will be three different types of links stored. Free (via redirect script), direct (plain paid and clients) and direct (preferred). [...]
Yahoo clicks aren`t clicking (March 12, 2007): Today I got a call from one of my clients asking me to check stats with him as he is seeing certain discrepancies in Overture reports. We went in and figured that the number of clicks reported by Overture roughly 3 times larger then what is being reported by AWstats. Upon contact, Yahoo/Overture issued a [...]
Tags:
business,
debt,
entrepreneur,
financialPosted in
business |
Comments Off
Written by Zealus on January 15, 2008 – 6:42 pm -
Start Ups (unless we’re talking about Silicon Valley creatures) usually financed through three main sources. They usually identified as triple-F: Friends, Family, Fools. However, when entrepreneur exhausts these sources, he may either go for debt (getting bank loan) or equity (inviting investors). Having debt is better for a small start, if the entrepreneur is sure that his venture will bring the money back. Equity means giving up part of the company, whereas even bad credit loans with high APR could be a better option for refugee entrepreneurs to retain 100% of ownership of the company.However, before agreeing to be hit with sky-high percentage rate on bank loans, make sure you get your credit history and score from three main credit bureaus. Personal or business credit cards may turn out to be a better option.
Popularity: 16%
Tags:
entrepreneur,
financial,
money,
small business
You might also be interested in reading this:
Small Business Loan (January 7, 2008): As taught by my professor at Small Business Management class - Small Business Loan is the hardest thing to get, especially when you don't have a proven track of successful and established businesses behind you.However, SBA - Small Business Administration helps you to obtain loans with little or no collateral and with as little of [...]
Small Business Will Step Up… Later (September 15, 2008): There was an article in Sunday NYTimes - Economy to Entrepreneurs: Turn Back (link) discussing how small business owners and entrepreneurs seek refuge in corporate life at the harsh economic times. Given the high fuel cost and tight budgets it is no wonder the profits are shrinking. For small businesses, that operate on much thinner [...]
Get A Coach! (January 7, 2008): The second part of our blogging day happen to be dedicated to small businesses and entrepreneurs. Let's take a look at ActionCOACH. They are a team of successful businessmen who coaching entrepreneurs. Their task is providing advice and knowledge. Their goal is to push your business to higher level of success.It worth noting that not [...]
Entrepreneurship Quiz (plus a really good book) (January 7, 2008): Guy Kawasaki posted in his blog a link to a really neat test - Entrepreneurship Quiz. Nice and short - it gives you an approximate idea on how well you know the state of entrepreneurship and its history.
I scored 35%, even though I just completed a class just in that - Entrepreneurial Management. Definitely should [...]
Tags:
entrepreneur,
financial,
money,
small businessPosted in
Review |
Comments Off