BlogSmall business, Marketing, Promotion and Web Design

Dealing with customers who built their businesses in the old-fashioned brick-and-mortar retail stores and offices has its advantages. You get to learn from professionals how to build your business based on personal touch, attitude and having a feeling of your customers. It’s amazing if you think of it. Almost all the marketing techniques that we use on the internet came straight from offline world. But that’s not what I am getting at here.

The downside of talking to such business owners is that not many of them truly realize what internet can offer to them. For example, one of the prospective clients I get to talk to recently denied almost any attempt to build their store’s internet presence on the grounds that the one they already have built for them earned around $1,000 for last year. That’s for a store that sells merchandise priced between $10 and $300 dollars per item! Read more »

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