BlogSmall business, Marketing, Promotion and Web Design

There is a huge number of posts on this blog that have a very high chance of never being read again. There is also a very high need to increase a PR, Alexa rank, Compete Rank and so on. There must be a way to reuse the content, at least that part of it that could be reused. So far I came up with the following tricks:

• Posts that make sense apart from the blog - submit them to article databases
• Posts that make sense without sponsored links - repost them once sponsorship expires
• Posts that make sense apart from the blog - repost them to other web sites with backlinks to main blog. This could be guest posts or just reprints.
• Posts by certain tag - mix them with posts from other blogs of similar nature to create new content-rich site.

Well, I have couple of more ideas as well. I will try them with Zealus Community Forums and will report on the progress. Most of this will be automated, so I won’t have to spend huge amount of time on that.

Popularity: 16%

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Elaborating on the previous post (WordPress or Joomla?), next often asked question that we at Zealus Web Design see is which shopping cart should one use?This one is just one notch easier. First - we already know that customer wants a shopping cart solution. Second - he is aware that whatever choice he makes is going to affect him in the future. Uploading or entering inventory is a time consuming task and not many people have time to experiment with that. But the ultimate question remains the same - what kind of problem the customer has? What is he/she selling and in which quantities?

Speaking from experience, I’ve seen customers who’s only reasonable solution would be an eBay. Some people can use quick shopping cart options, like PayPal’s shopping cart or even CafePress. Some could benefit from ZenCart, osCommerce, VirtuMart or peers. Sometimes company grows out of bunch of Excel spreadsheet and starts using CRM, sales and inventory tracking systems, such as RegKeeper, some flavor of QuickBooks or other platforms.

Using full-blown shopping system if you only need to sell two flavors of your widget is unwise. Using PayPal for web store with thousands of clients may cost you significant percentage of your business. Each tool has its own (limited) scope of use.

Popularity: 15%

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Social media gets more diverse every time someone uploads the video on YouTube. It gets more popular every time someone watches that video. And, obviously it gets more social when you pass a link to or embed a video into your blog or web site. It’s hard to say who exactly came up with this idea (I think it is instinctive thing), but “do as I do” routine almost never fails.So every time some creative video gets out there, some other people think “hey, I can do that too”. And they try to.

Forget the reality shows your parents used to watch. WWF is a good stunt work. Next generation reality shows are going to be different. Studios still casting people who look good on TV, but that’s about to change. In the world where everybody can become his own video producer for less money than cost of a semester in a decent private college, next TV would be whole home-made. People increasingly watch videos online instead of regular TV. Ubiquitous broadband (including high-speed mobile), YouTube on your mobile device (hello, iPhone) and next-gen TVs with network hook-up will let you watch your favorite web site in your favorite cafe, in the comfort of your living room, on the go. Or upload your footage just as easy.

Just make sure you get that lens cap off before you start shooting.

Popularity: 24%

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• Zango Time! (May 21, 2007): Out of all the latest lawsuits this one is particularly hilarious. Here's the quote:Online media company' Zango, which gained notoriety for redirecting adult affiliate traffic and the first ever MySpace worm, is now suing the anti-spyware vendor PC Tools, maker of an application called 'Spyware Doctor', for removing Zango applications off the consumers' PCs.As some [...]