Yesterday I bought the shiny new iPhone for my girlfriend. Aside from that, I bought her an extra pair of headphones, as we figured a set lasts for about 4 months of heavy use. So instead of grabbing the ones from the original iPhone box, she went to unbox the extra set. I was surpised how thoroughly it was packed. Well, the “thoroughly” isn’t exactly the word.
First there’s a carton box. Pretty thick, but that’s understandable, since it’s the external cover. Then there’s a small paper envelope, that actually holds the head phones wrapped into some plastic tape. So you have two huge pieces of paper and some plastic – for small merchandise that could be wrapped in plastic only… something along the lines of “saving the trees” and so on, you know.
Does it look nice? No doubt. Does it make sense? Hardly.
Oh, and the whole thing costs $39.99, which is about 5 times overpriced. Guess half of the money goes to bribe those “ecology experts” to approve Apple’s packaging.