RIM’s BlackBerry is the leader in the smartphone market today, but now that the iPhone 3G has become more attractive to both consumers and the enterprise, RIM needs to stop the iPhone onslaught as soon as possible.
There’s no argument about it – devices designed as business tools will work out better for business tasks then devices designed as status symbol. From my personal standpoint – the iPhone isn’t good or bad or evil – it’s just useless.
When you are indeed a business professional your tasks include sending and receiving e-mails, checking and updating schedules, going to meetings, taking notes and, possibly, sharing your thoughts with peers. While passive parts can easily be done with any device, including iPhone, the active parts, that include typing or some other kind of active interacting the Blackberry is ahead by leaps and bounds.
Instead of thoroughly analyzing let’s do the funny thing – let’s look at the way both devices are being positioned in minds of customers. In other words – what do we know about these devices from advertisings, promotions and other PR stunts.
Anything you know about the iPhone is related to entertainment – you can watch YouTube, listen to music, browse the web, run cool Apps. Any poster you can find projects iPhone as a fun cool gadget that will bring envy to your peers eventually making them go through same artificially-induced demand curve that ends with 10 days wait for shiny new thing.
Whatever you see or hear about Blackberry has nothing fancy, cool or entertaining about it. The device is much bulkier, calling it pretty would be an overstatement and it has that vibe about it that you’re connected to your job 24×7. Everything you know about Blackberry is about getting more productive on the go.
Surprised? Did’t think so. The distinct difference between the entertainment center posing as occasional work desk and work power horse occasionally serving as a music player cannot be missed.
So what’s in it for small business? Whether you need to project your status image among collegues and peers – go with the iPhone, you won’t miss. If you need to get the job done – the Blackberry should be your answer.