Habit 3: Put First Things First
There are only 24 hours on any given day, so making each of them count if you can’t prioritize can turn out like jumping the plane with aqualung instead of a parachute. This is where Habit 2 – planning – comes in very handy. It isn’t advertised anywhere, but for most businesses (including mine) there are clients and there are Clients. When several projects collide, knowing the difference may mean everything – from staying afloat to staying in a better suite on vacation. Recently we had to drop a very interesting and ambitious project because working on it meant less time for larger clients and less time for building our own assets base. It wasn’t because there was no money in it, no growth or no interest. It was because it didn’t fit our long-time goals. As the old saying goes – you can’t earn all the money in the world.