Although this blog is not about search engine optimization, the company I run – Zealus Web Design Studio – is providing search engine optimization services. Which means we do conduct some in-house experiments. One of the experiments we did was on anti-optimization. In other words – we were trying to figure what actions may lead to web site’s loosing certain position in Google’s output.
Aside from obvious things, like decreasing the number of external links and their quality, removing links from social services and so on, we found that some things don’t quite work as expected. For example – removing pretty and fat links from other web sites don’t send the web site back to the position it held before. So for example, let’s say your web site was number 16 (or 6th on a second page). You’ve added a bunch of links from good web sites with some PR juice and your site jumped to be number 12. Now, if you kill every single link that you have added the web site will sink to (approximately) 14 – 15th position, staying one or two steps higher then before.
Not sure why is this happening, but it does. I’ll give it some time to see if it will sink deeper, but it looks like if you purchase links a little before Google’s PR update and remove them a little after – it may do the same trick as if you were paying for them all the time. All you need is just a sharp date of the next Google dance.