Skype’s Marketing (part 2)

You didn’t think that Skype has improved much since July, when I wrote this post. Right, me neither. However, the page at the URL posted has changed, creative folk at Skype is still going bananas. This time – about Skype Pro.

What’s a Skype Pro? Oh, that’s easy – “Skype Pro™ is our all-singing, all-dancing bundle“. That’s merry, but what are the features that included in Skype Pro, you might want to ask. I did, and here is the answer: “It’s jam-packed with everything you need for one low monthly fee”.

But what are the features that this jam-pack is jam-packed with? I bet you will find the answer just the easy way I did. Here’s how:

  1. Go to Help section, click on Knowledge Base
  2. Just for kicks – search Knowledge Base for words “skype pro” – returns no results at all
  3. Scroll almost all the way down or use your browser’s Search function for “skype pro”
  4. Click on “More Skype Pro Topics”
  5. First article on results page – “What is Skype Pro?” – has the information that should be sufficient to make that decision. To be exact, the following is the full content of the article: “Skype Pro is Skype’s premium subscription that offers the easiest way of getting the most out of Skype.“. If you are, for some weird reason, still unsatisfied – click on the link for more “jam-packed” blabber.

Now, I don’t want to rain on anybody’s parade here, but to me this looks like a worst usability I have ever seen. Soviet programmable calculators circa 1987 were friendlier then Skype’s web site. And if you think I am exaggerating – try searching Knowledge Base for words “What is Skype Pro”. See the answer for yourself.