BlogSmall business, Marketing, Promotion and Web Design

CNN has published a result of a survey, stating that any given day women will forgo sex for Internet in almost 50% of the chance. The argument is made that Americans rely on the Internet more and more each day. We’re hooked on ‘tubes.

My guess is that the survey was done online. It’s almost like the infamous online study by large Russian web-portal that clearly showed that 100% of respondents use Internet. Who knew? Given the state of the broadband in US, chances are - most people DO forgo Internet connectivity for other activities.

Those of us who live in well developed areas enjoy omnipresense of broadband. It is as if we almost bathe in it. In New York City I can enter almost any Starbucks and get online using either AT&T’s or T-Mobile’s Wi-Fi. In the college, where I take classes, I can hook up to their Wi-Fi network from almost every college building - even old once that college plans to vacate soon. And if that cafe on the corner, whose name escapes me, isn’t outfitted with own Wi-Fi by the owner, I can hook up my cell phone to my laptop via Bluetooth or USB cable and be online in less then 5 minutes. Or just check e-mail directly from my phone if needed.

Fast forward to rural areas, like my parents’ vacation home in upstate Pennsylvania, also known as upstate NY. Instead of 3G I usually see EDGE or even GPRS type of a signal. That means speeds around dial-up with the same kind of quality. Starbucks cafes are one per hundred square miles or at least one hour driving away. Pretty long shot for casual e-mail checking. Working from such a location is definitely out of the question. So I can hardly see that anyone from nearby population would forgo any kind of activity for questionable pleasure of waiting for contemporary web site to download. Various studies show the average size of a web page is anywhere between 150K to 300K. Add stuffers like banners, banner and statistics scripts, flash elements… just forget about it.

So while Google battles to get their content closer to subscribers by setting up caching servers on ISP’s own networks, maybe it’ll be a better idea to at least give those “forgotten” markets a chance to experience this content. They may still think Internet is a secret army project gone wild…

Popularity: 11%

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Thanks to Google Trends we can now know the power of Internet users’ will. Take a look at the last 30 days trends chart. While search terms “porn” and “mp3″ dominate the chart, the “super bowl” is on the rise but still way too low.

I tried to include the search term “fashion show”, since there is one under way in New York, but it just hugged the bottom and didn’t produce any significant flows on this chart.

My guess (or guesstimate) is that both “porn” and “mp3″ are too broad terms, therefore they are sought more often and produce more meaningful results. In case of “super bowl” or “fashion show” - latter being even more obvious - there’s only a handful of web sites that provide fulfilling and concise information on the subject. Actually, fashion show addicts are either glued to TVs or to the doors of many New York locations where shows are held.

Popularity: 20%

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These are the features ranked according to the number of top 500 retailers that are using them (as per Internet Retailer Magazine):

1. keyword search
2. daily/seasonal specials
3. enlarged product view
4. what’s new
5. affiliate program
6. advanced search
7. online gift certificates
8. rich media
9. outlet center
10. email a friend
11. coupons/rebates
12. top sellers
13. site personalization
14. alternative payments
15. store locator
16. wish list
17. customer reviews
18. catalog quick order
19. mapping
20. product customization

Interesting enough as well that most consumers (according to Forrester) are willing to decline paying for “flare”:

Fewer consumers are willing to pay for extras such as gift wrapping, or overnight delivery.
(26% of respondents said they would pay for expedited delivery prior to the holiday season, down from 45% who said they would do so in 2006.)

Generally, what this means is that consumers want to get their purchase faster, easier and with less extras then before. For most of the prospective clients that call us, top five requests for web site are:

1. Large pictures/ability for visitor to enlarge product image
2. Search engine optimization/marketing
3. Ability to quickly add and remove inventory items
4. Ability to post featured/for sale items
5. Ability to use various discount codes to track promotions

It is obvious that trends for small and large businesses are almost the same. The slight difference is attributed to overall approach to ways of doing business for small business owners and large retailers.

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