BlogSmall business, Marketing, Promotion and Web Design

One of the hidden stones you immediately hit while moving web sites from one platform to another is the numerous links that search systems store momentarily become obsolete. Of course there are ways to make old links point to same places but sometimes the construct like http://aquashieldonline.com/cgi-bin/order_form.cfm ?step=2 doesn’t really make any sense anymore… So what you do (especially if you moved from ColdFusion to PHP) is you just make all old links point to the first page and be content… for some time, until you discover that since old links don’t work and new links didn’t propagate yet the site is almost invisible in search engines like Yahoo, Google, MSN and so on…

Popularity: 8%

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• AquaShield Pool enclosure and my bad english :) (January 24, 2006): Got a call from the client this morning - he complained that the text on the front page is written in bad English. My first reaction was to ask - how many people REALLY read what's written there... and what's more important for him - good page ranking in search engines or some mistakes (they [...]
• Zealus Linx Catalog (February 27, 2006): We have moved our link catalog that used to be located at top.zealus.com to it's own separate domain - wadv.net (We like to call it Web ADVert net). The idea behind it is that there will be three different types of links stored. Free (via redirect script), direct (plain paid and clients) and direct (preferred). [...]
• Yahoo clicks aren`t clicking (March 12, 2007): Today I got a call from one of my clients asking me to check stats with him as he is seeing certain discrepancies in Overture reports. We went in and figured that the number of clicks reported by Overture roughly 3 times larger then what is being reported by AWstats. Upon contact, Yahoo/Overture issued a [...]
• Well, first part is over, more to come (November 12, 2004): First part is over, the client was introduced to the new working web site. Of course, there will be some minor issues and bugs and there will be some things to fix and so on, but nevertheless - it's WORKING! On the same note - let's hope I will be able to survive the stress of [...]

Finally the PR got to 4 for www.zealus.com

The remaining task is to get there with zealus.com. Search engine optimization really works, unlike some other people think

Popularity: 9%

You might also be interested in reading this:

• Zealus Linx Catalog (February 27, 2006): We have moved our link catalog that used to be located at top.zealus.com to it's own separate domain - wadv.net (We like to call it Web ADVert net). The idea behind it is that there will be three different types of links stored. Free (via redirect script), direct (plain paid and clients) and direct (preferred). [...]
• Tomorrow is a big day (November 19, 2004): Tomorrow at 5:30pm EST (if all goes well) I'll be presenting the web site of Chicago-based radio station Generation Next (www.generationnx.com) in their hit-parade talk show. Tune in!
• Pool enclosures and links enclosures (April 20, 2005): One of the hidden stones you immediately hit while moving web sites from one platform to another is the numerous links that search systems store momentarily become obsolete. Of course there are ways to make old links point to same places but sometimes the construct like http://aquashieldonline.com/cgi-bin/order_form.cfm ?step=2 doesn't really make any sense anymore... So [...]
• I have survived (November 19, 2004): The radio show went pretty smooth, I only stumbled on one word. Given the lack of practice of public speaking of more then two years it's not bad. The guy won the contest (Guess The Song) will get free web site assession and 30% off the price of web site design, given he will need one. [...]