Tag: advertising

Categories
PR

Apple tries to make it right

As GigaOM writes (linking to Steve Job’s statement on Apple’s web site):

Now there’s a way to annoy the people who have stuck by the company through thick and thin. Today, realizing that Apple’s goodwill was at risk, Jobs announced a $100 credit to all early iPhone buyers, promising to do the right thing.

I see this as another marketing trick targeted specifically at Apple fans. They WOULD use this credit one way or another. As a different example, myself – the iPhone is the first product by Apple I have purchased in my entire life (and not even for myself), such credit is absolutely and perfectly useless.

Good thing I bought mine less then a week ago.

Categories
windows

Windows Live Installer is going to the computer near you.

TechCrunch is reporting on the evil empire Microsoft releasing Windows Live Installer Suite with whole bunch of goodies (full list available here). Citing NYTimes, that called the release a “Netscape-Level event” TechCrunch boldly disagrees saying that MS isn’t offering anything compelling to users.

So was the case with Netscape. Internet Explorer was much worse by the time it was released. In my opinion, IE now is still suffering from certain “child diseases” comparing to Firefox or Opera. Nevertheless, it’s market share is over 75% roughly. The reason behind it – it comes preinstalled with any Windows system, available immediately (while Firefox/Opera/Netscape requires additional knowledge and download) AND appeared (not anymore, though) as an picture captioned “Internet”. For some people (and I heard this myself), blue icon with word “Internet” and AOL browser were two totally different worlds. “And then my son came and put that Firefox internet on my computer, so which internet do you want me to go?”.

With both XP service pack 3 and Vista service pack 1 coming later on, I can’t help but think that one way or another Live Installer will land on everyone’s computer via service pack or somehow else. So Windows Live Installer is going to the computer near you – whether you want it or not.

Categories
seo

Twitter, twitter, little star…

Last week I have discovered a new and innovative way people will produce doorways for their black hat SEO techniques. It’s called Twitter and it’s some sort of a guestbook, where posting is available via number of widgets, including direct post from IM. Create a bunch of twitter pages (the only manual part of the process), link them properly (via short posts), post automatically via IM to all hundreds and thousands of them, collect fat checks at the post office/client site.

Easy money 🙂