Small businesses, especially those that are not geographically “challenged”, should not limit themselves to small-scale marketing tools. Coupons, flyers, business cards, comp cards – it all can work for geographical regions of a small scale. Sending out postcards or distribute flyers can get really expensive as your targeted location grows in size. These marketing tools can’t distinguish among prospective clients, regular clients or, so-called, premium clients. Yes, big news, you have to keep promoting yourself to your premium clients too. It’s like dating – guy is supposed to bring flowers to his girlfriend or wife even after they moved in or got married.
Really neat idea was suggested by some of our customers. They give out free magazine subscriptions to their premium clients. Obviously, it’s not just any magazine – it’s the magazine about the industry they engaged it, and the magazine where their advertising shows up quite often. It may sound like a cheap trick. In fact – it’s just indirect marketing to your existing clients. Just a little something to keep them happy.