Thank you, Joel!
Thank you! Thank you, Joel! I am much younger then you, I am much less experienced in ways of business, but finally I’ve found another business owner saying same thing I was saying since same 2001…
If you’ve ever had to outsource a critical business function, you realize that outsourcing is hell. Without direct control over customer service, you’re going to get nightmarishly bad customer service — the kind people write about in their weblogs when they tried to get someone, anyone, from some phone company to do even the most basic thing. If you outsource fulfillment, and your fulfillment partner has a different idea about what constitutes prompt delivery, your customers are not going to be happy, and there’s nothing you can do about it, because it took 3 months to find a fulfillment partner in the first place, and in fact, you won’t even know that your customers are unhappy, because they can’t talk to you, because you’ve set up an outsourced customer service center with the explicit aim of not listening to your own customers.
That’s why both the 866 number and main company phone number are tied to my line. If there’s a problem – I must know about it first. Hopefully we’ll never be big enough to loose customers, especially – due to bad customer service.