Generally Speaking With A Client

Earth from space - Generally Speaking With A Client - Small Business, marketing and web design blog There is this phrase that I use like it’s a word parasite – “generally speaking”. I use it quite often when I need to point to a big picture. Get on a same page. Explain something in general or layman terms. Simplify things.

Interesting enough, most clients don’t quite get that big picture. Like for example this guy who wanted a six-page web site to sell about 2000 items of merchandise. Not a biggie. Or another group of partners who calculated the industry’s average price per page, then rearranged the information on the site so it would fit into their budget. Then started calling web design studios (us included) to ask for a quote on few pages worth of web site. Turned out they were trying to get a system the size of a Amazon into those few pages.

If you look at any advertising – you can also see what I mean. For example, look at any shampoo ad. You can see a bottle of product, the hair (that most likely belongs to an attractive woman), the zoomed animation that shows how hair is restored by use of shampoo, and all the other stuff. But you are not being sold the bottle of shampoo. Ad doesn’t even try to sell you that bottle, rather it sells you the ability to be attractive, to get that sex appeal. In other words – it sells you happiness, achievable easier than ever by purchasing just that one bottle. If you buy two – there’s a discount available, so it comes with even more happiness. Generally speaking – by buying a bottle of shampoo you are buying happiness. There, now you have it.

Ability to be “generally speaking” is quite rare, as I have found out. Most of the times when I hear someone “generally speaking” I tend to get very quiet and listen. It’s about the big picture, so it must be important.


Quick Update

Update to the yesterday’s post – the auction is here.


Domain for sale – again!

If you are in limo, party bus or exotic bus industry, or know someone who is – than this announcement is for you. As I have discovered recently, one of the domains I possess and utilized as a testbed for a party bus and limo web site (because it’s short and convenient) turned up as high as on a top of a second page on some limo bus related queries in Google.

I know there are some people who may need this domain more then I do. So I am totally open to anyone willing to purchase that domain from me. Just bear in mind that it’s a good position if you don’t have anything near that, it’s a short 4-letter domain without low-quality letters and I am willing to let it go fast.

Having said all that – make me an interesting offer and next thing you know: your web site is alreay on a second page.

P.S. Unfortunately, I cannot sell the design and pictures for the web site that’s there (they belong to my client), but the core (scripts and database) are all yours. For an additional (negotiable) fee I even help you make your best to retain the position while updating the web site with your information.