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Offline-Online Promotion For Small Businesses – Part 1

Small businesses identified by the number of employees they have. The following are criteria of a small business:

  • financing for the business provided by one individual or only a few individuals;
  • business’s operations are geographically localized, except for its marketing function (may not hold true for online businesses, but nevertheless);
  • the number of employees in the business is usually fewer then hundred.

Small businesses in USA, according to Small Business Administration:

  • represent more then 99.7 percent of all employers;
  • employ more then half of all private-sector employees;
  • pay 44.5 percent of total US private payrolls;
  • generate between 60 and 80 percent of net new jobs annually;
  • produce 14 times more patents per employee then do large patenting firms.

Nevertheless, small businesses have very limited means of self-promotion, comparing to the big guys in the industry. However, just like big guys, they can promote themselves in fashions that are both affordable and efficient. For example, for local retailers an online promotion of their web site would not do any good.

Most of our clients are small businesses. They often share some insights on how offline promotion helps them save or make money. One of the ideas they came up with was to print address labels and mail remainders of their dealer promotion packages to the potential customers instead of dealers. Receiving an attractive custom-printed brochure, booklet or wall calendar can make all the difference for some. Printing of cheap address labels was made very affordable by online merchants and local print shops and company has already invested in printing those promotional packages anyway. Idea was a huge success, and such mailings became one of the favorite promotional tools of this company.

Custom Made Everything!

A long time ago I dreamed about a start-up that would manufacture custom-made backpacks. Not just “put-your-name-there” customization, but an actual, full-scale custom made backpacks, that any customer may assemble from different parts available from manufacturers that would be sewn together. As far as I remember – I even created a write-up on this idea. Of course, it won’t sell as hot as iPhone covers, custom made jewelry, pens with your company name on them and so on.

Much more ambitious dream that followed, was that of a custom made car. What we see now on the web is just the beginning. By year 2020 we’ll be able to assemble our own cars from various parts. Just like we select custom features when buying computers today.

Stay tuned, I warned you!

Dating advice blog

(This is a guest post from the DontDateGuy.com – an upcoming blog on dating advice. Zealus Web Design helped DDGuy with hosting and WordPress set up and, if they will not spend all earned money dating,  hopes to help get their web site more useful and pleasant.)

There is hardly anything older then human relationships. From the moment a Neanderthal man killed whatever animal he hunted down and first brought the corpse to the flock of women to impress them instead of just eating out alone – that was the dawn of dating. Little has changed since then, but what did change is the ability of us, men, to find ways of bringing our killed animal in front of as many women as possible. Corpses rot, so we had to go and hunt one more animal. Then one more again. When roaming from one woman to another with dead animal on our hands became too cumbersome – we invented photography and dating web sites. Now we can show off a picture of same animal to numerous women simultaneously, from the comfort of our chairs.

But being as manly as we are, we kept creating as many dating sites as we could possibly do, always thinking about “what if some of the women didn’t like this one”. What it boiled down to is that now we have drag ourselves to almost all the dating sites out there, just like we did in Neanderthal era, but with added comfort of our chairs and photography. So we decided to get up, stretch a little and take the woman who’s picture we like to the dinner out there. Little did we know about the wild wild world of dating that was awaiting outside. We’ve made mistakes. We’ve been sloppy. We’ve been ignorant. In responce women never told us what went wrong, it was always “it’s not you, it’s me” excuse.

Our goal at DontDateGuy.com is to shed some light on what is going on behind the scene. What is she thinking about you? What are you doing wrong? How to capture the attention of the lady you are interested in. And, ultimately, how to create and maintain a respectful and romantic relationship. We are no cure for every problem out there, but we hope that we can help you avoid certain mistakes and pitfalls. We want to give you that little extra edge, a competitive advantage, if you will, to get what you want.

Subscribe to our blog’s RSS feed or navigate to web site itself and don’t forget to answer the tag line question: would there be dates if everyone wasn’t dating material?