Browse Tag: blog

Upgrading WordPress to 2.3.3

Looks like there is another vulnerability discovered in WordPress, that’s why I have to upload all 3.1MB of files again to all the accounts I have WP installed. After backing up the account and downloading backup.

Maybe I am being too quirky, but I would just post files that need to be updated – just like other PHP projects do – Joomla, Invision Power Board and so on.

On the other hand – maybe (just maybe) it’s time to move to SVN way of managing the multiple installations…

The Irony of WordPress Themes

Most of WordPress bloggers know that there are hundreds of themes to make your blog different from others. Some bloggers create lists, contests and other blog theme promotion events. Of course, the presentation is important, there is no doubt about it.

What is, actually, puzzles me is that while we, bloggers, spend tremendous amounts of time tweaking and twisting quite a number of themes – most of the people read blogs through subscriptions – RSS or e-mail. All the beauty of
tweaked theme with endless hours invested is lost on the most loyal part of the audience.

Most people aren’t attracted by the theme the blog is using. They aren’t here to watch how masterfully blogger managed to blend AdSense with content with couple of banners and with affiliate links. They are here for content. They see the blog for a minute or two, or maybe even five, to determine if the blog is worth subscribing for.Then they proceed to subscribe to the feed. That’s about all the time that the theme is watched.

Sometimes the blog’s theme is so cumbersome, overloaded with ads that the content is almost lost. Yet, we can see quite a number of subscribers. They read the blog through the RSS or e-mail. They have something to say.

Strange, isn’t it? Bloggers overall make a hefty sum (that includes those who makes six figures and those who make six cents) off of the ads and affiliate links posted in the blog itself. Maybe, subconsciously, we reward loyal bloggers with absence of ads-in-your-face. Just as a way of saying thank you.

So, if you already reading this blog via any kind of subscription – thank you 🙂

Blogging For Small Business

Many resources recommend having a blog and creating content in order to position yourself as an expert in the field. Blog attracts attention to the product you are selling giving it a contextual boost from the content you are writing. In most cases, people who know the most about the product or service are those who run the business. They are so busy creating the product or service, dealing with clients and suppliers or whatnot that they simply don’t have time to create quality content.

Sure, you can hire a blogger, ghost writer or just an English-major intern to write stuff for you. Problem is – he doesn’t know the product. He doesn’t have the feeling for the product, like the owner has. There is no passion, no interest (except for being paid) and no understanding of how to present your product to the readers. Those readers, who later may become customers. It’s all about presentation, after all. So blogging becomes new sales tool that the owner doesn’t have time (or some times skills) to use.

What we recently started doing is we offer our clients to keep their blogs for them. We know the product, since we worked on presenting it for so much time. We know the target audience, since we’ve been talking to them since the launch of client’s web site. And we have interest in promoting clients’ businesses, since it means more business for us.

Everybody wins. Except for the guy who’s hands are full already.