rss

Browse Tag: rss

The Irony of WordPress Themes

Most of WordPress bloggers know that there are hundreds of themes to make your blog different from others. Some bloggers create lists, contests and other blog theme promotion events. Of course, the presentation is important, there is no doubt about it.

What is, actually, puzzles me is that while we, bloggers, spend tremendous amounts of time tweaking and twisting quite a number of themes – most of the people read blogs through subscriptions – RSS or e-mail. All the beauty of
tweaked theme with endless hours invested is lost on the most loyal part of the audience.

Most people aren’t attracted by the theme the blog is using. They aren’t here to watch how masterfully blogger managed to blend AdSense with content with couple of banners and with affiliate links. They are here for content. They see the blog for a minute or two, or maybe even five, to determine if the blog is worth subscribing for.Then they proceed to subscribe to the feed. That’s about all the time that the theme is watched.

Sometimes the blog’s theme is so cumbersome, overloaded with ads that the content is almost lost. Yet, we can see quite a number of subscribers. They read the blog through the RSS or e-mail. They have something to say.

Strange, isn’t it? Bloggers overall make a hefty sum (that includes those who makes six figures and those who make six cents) off of the ads and affiliate links posted in the blog itself. Maybe, subconsciously, we reward loyal bloggers with absence of ads-in-your-face. Just as a way of saying thank you.

So, if you already reading this blog via any kind of subscription – thank you 🙂

RSS Is Your Key To Success

Couple of months ago I did a little “research” – I asked people around to find out if they know anything about RSS. Turns out – none of my business-oriented colleagues knows that term. Even more – they have no idea what news aggregator/reader is and actually read news from all the web sites they are interested in by actually visiting those web sites.

Here is your chance to shine. Offer your clients/dealers/affiliates an RSS stream of company news, price updates, discounts. Make sure they know what it is. Make sure they know how to use it. Stress that RSS, unlike e-mail, will not be a stream of spam, so they can read your content free of spam and annoying ads. Customize RSS feeds so that it will supply different information to different groups – customers, dealers and affiliates.

Next thing you know – RSS may have a chance to replace e-mail in your company altogether. It’s cheaper, faster and more reliable. Too bad no one notices.