Flock Built-In Blog Editor

Flock – the social web browser built on top of the Firefox – has a built-in blog editor. When I first launched it I was hoping to have some sort of Notepad for quick and easy blogging. Something that would look like Performancing plug-in for Firefox.

Unfortunately blog editor from Flock falls short of any other editor, even the one in WordPress itself. Editor window is very basic. Although Flock’s Accounts and Services tab allows you to have more then one blog configured, you have no idea what blog your post is coming to. XML-RPC API that WordPress uses is called MovableType. Maybe they are the same, but for non-technical people this is more then confusing.

Ability to choose from half a dozen fonts and regular named sizes doesn’t quite cut it to be a quickie notepad for any blogger. I can hardly imagine anyone using this crippled tool. Unfortunately, as with the whole concept of Flock, a thing that tries to be too many things for too many people ends up being nothing for all people. Here’s my prediction for next year – Flock will flop.

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