advertising microsoft

Microsoft Commercials Are Not What You Think They Are!

Microsoft Advertising There’s no place like home. Especially, when you have a cozy couch where you can cuddle with your loved one in front of the TV. When your loved one, who’s as far from the whole IT stuff as humanly possible, starts commenting on IT-related commercials, it only gets better.

Last night a Microsoft’s commercial popped up, one of the latest “I’m a PC and I was made into a stereotype” ones. My girlfriend somehow missed the introductory phrase, so she only caught the part where a bunch of people say “I’m a PC and this is my cubicle” pointing to couple of icebergs or “I’m a PC and I sell fish”.

The question she immediately asked me had fallen like a hammer of doom. The question was: “Is this a commercial to stop outsourcing? Have all these people lost their jobs to India and now have to sell fish or work on icebergs to feed their families?”.

Having argued that Microsoft had delivered their brand-shaping marketing message quite clearly I got puzzled. The message was, of course, delivered quite clearly. It was also obvious that my girlfriend isn’t the target market for those commercials – she’s not involved in IT-related decision making. However, it was a nice revelation to see how such people react to the imagery used in the ad. Without the online hype, without knowing all the IT stories and how Microsoft is getting back at Apple using similar-looking guy and all that buzz – how would these commercials be perceived.

Now I know. These are the commercials about IT guys who lost their jobs. I’m a PC and I sell fish. How much… ?

business video

3D Videos On YouTube

Finally got around to post some 3D videos we’ve created for one of our clients. This 40-second excerpt is from a full 3 minute installation video. That’s coming as well, just a little later.

AquaShield 3D Animation – by

video web

Social TV On The Web – Or Social Web On TV?

Social media gets more diverse every time someone uploads the video on YouTube. It gets more popular every time someone watches that video. And, obviously it gets more social when you pass a link to or embed a video into your blog or web site. It’s hard to say who exactly came up with this idea (I think it is instinctive thing), but “do as I do” routine almost never fails.So every time some creative video gets out there, some other people think “hey, I can do that too”. And they try to.

Forget the reality shows your parents used to watch. WWF is a good stunt work. Next generation reality shows are going to be different. Studios still casting people who look good on TV, but that’s about to change. In the world where everybody can become his own video producer for less money than cost of a semester in a decent private college, next TV would be whole home-made. People increasingly watch videos online instead of regular TV. Ubiquitous broadband (including high-speed mobile), YouTube on your mobile device (hello, iPhone) and next-gen TVs with network hook-up will let you watch your favorite web site in your favorite cafe, in the comfort of your living room, on the go. Or upload your footage just as easy.

Just make sure you get that lens cap off before you start shooting.