Couple of months ago I did a little “research” – I asked people around to find out if they know anything about RSS. Turns out – none of my business-oriented colleagues knows that term. Even more – they have no idea what news aggregator/reader is and actually read news from all the web sites they are interested in by actually visiting those web sites.
Here is your chance to shine. Offer your clients/dealers/affiliates an RSS stream of company news, price updates, discounts. Make sure they know what it is. Make sure they know how to use it. Stress that RSS, unlike e-mail, will not be a stream of spam, so they can read your content free of spam and annoying ads. Customize RSS feeds so that it will supply different information to different groups – customers, dealers and affiliates.
Next thing you know – RSS may have a chance to replace e-mail in your company altogether. It’s cheaper, faster and more reliable. Too bad no one notices.